
5 Years of extensive expertise in the development and implementation of web design, business workflow and integration management for 110+ B2B uniform portal solutions with 350,000+ Australian franchise staff ordering annually for Australia’s largest corporate franchises.
Key successes from project management –
1. Migration from in-house self managed windows servers to Azure native web app and Azure SQL.
2. Stabilised 11,000 orders per week for reliable performance vs cost ratio.
3. Automation of Active Directory/EntraID single sign on and custom business workflows.
4. Shared theme development for reusable portal deployments VS custom client specific brand designs and UX / testing delivery.
5. Collaborated with in-house stakeholders, marketing team, support team and managed outsourced developers.
6. Client sales and staff self-reporting dashboard for multi-store implementation, data tenancy and search filters delivering for 10,000s of staff and 10,000s of orders data.
7. Shipping and freight reconfiguration to resolve incorrect calculations, loss of operational costs and ease of management.
8. Zendesk API integration for custom “Help Hub” and support ticket system with outsourced team of staff.
9. Access control list customisation support dozens of staff and user roles including multi-store integration.
10. Outbound email systems for spam, bounce, design, mass sending and cost reduction for up to 250,000+ emails per month.

Over 10 years project management of an integrated collection of regulatory compliance solutions (Regtech) offered as a Software as a Service (SaaS).
Key successes from project management –
1. Solution designed, implemented, team managed and supported KYS automated end-to-end, global customer onboarding and identity verification solution for Know Your Employee (KYE), Know Your Customer (KYC), Know Your Business (KYB) Azure platform.
2. Visual organisational chart identifying the Ultimate Beneficial Owners (UBO) while fulfilling Anti-Money Laundering/ Counter Terrorism Financing obligations (AML/CTF) in real time.
3. ISO 27001 certified and audited for 4+ years.
4. Research & development grant funding for 4+ years.
5. Microsoft Azure marketplace ready App.
6. Microsoft Co-Sell approved partner with sponsored subscription.
7. Document Verification Service (DVS) gateway service provider (GSP) approved implementation of web services and development team management.
8. API integrations for police checks, credit checks, identity checks, sanction checks, PEP checks, and many more.
9. Managed a remote and evolving team of 9 developers / UX / testers over more than a decade and collaborated with government technical advisers, Azure cloud technical support and various domestic and international commercial partner technical teams.
10. Collaborated with domestic and international commercial partners and Australia government agencies to support SaaS platform, enrich data points, configurability, scalability and client services.

Rescued Mark’s nopCommerce project from previous failed outsourced developers for 18 months over deadline and $10,000s over budget. Action Websites completely stabilised performance, downtime, optimised product catalogue automation while increasing marketing & sales for 50,000+ product catalogue. We reduced monthly costs by $1,000s by migrating away from Azure virtual machines to Azure native cloud web app and Azure SQL database. This saved Switchboard in a Box time and money now and far into the future.
Key successes from audit of project –
1. Data feed structure and syndication with Google Merchant Center.
2. Shopping cart experience for guest checkout workflows.
3. Halted daily website crashes.
4. Australian taxation and business to consumer sales compliance.
5. Business was running without live backups!
6. Source code was segmented and not the full history of works completed.
7. Payment systems were replaced and streamlined for faster sales checkout.
8. Google AdWords marketing was wasting money with broad matching and lacking sales conversions
9. Business sales pricing was incorrect for a catalogue of 25,000+ product SKUs.
10. Performance issues resolved.

From Daniel the founder – A big thanks to the team at ActionWebsites.com.au. You have helped us grow from our original business idea and start up website through to the many stages of our website and company operations over recent years. We can’t speak highly enough about your service, expertise, development skills and ongoing support.
Our company has rapidly expanded with increasing staff, complexity and demands. Our partnership with ActionWebsites.com.au has continuously enabled us to deliver our plans, designs and developments to market.
Key successes from project management –
1. Initial start-up stage 1 website design and conceptual launch through stage 2 marketplace portal.
2. Custom business workflows for Australia’s first car owners and drivers rental marketplace.
3. Brand identity iterations and media kits to deliver multiple stages of website design, layout, user experience (UX) and owner/drive web portal.
4. Custom email and SMS systems for rental notifications, approvals, agreements and events.
5. Automated algorithm for calculating car value from third party make, model, year, condition sources to deliver real time rental owner car listing prices through to rental agreement terms.
6. Wireframes, creative and design iterations with start-up founder.
7. Call centre integration during start-up expansion from web business to office bricks and mortar.
8. Dynamic PDF legal insurance agreements.

